George Herman, aka Babe Ruth, knew he could profit from celebrity. He, with Christy Walsh - baseball's first publicity agent - sold Ruth's ghost written byline to a newspaper syndicate. Walsh's writers made him a hero, crafting his public image as a loveable scallawag. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. 

Babe Ruth and the Creation of the Celebrity Athlete